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advanced PROGRAMMATIC ADVERTISING

Programmatic advertising is a modern way to buy advertising online and optimize your digital campaigns automatically.


With this course you'll gain 360° knowledge of programmatic advertising and ecosystem in the digital world.

who can take this course

course highlights

who can take this course

This course will cover from the very basics to the advanced aspects of programmatic advertising. Hence, it is ideal for:

  •  Anyone, wanting to gain comprehensive knowledge of programmatic advertising

 

  • Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further


  •  Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps 

what you will learn

Introduction to Programmatic Advertising

  • What programmatic advertising is
  • Its adoption over the years
  • The benefits for advertisers
  • The benefits for publishers
  • The marketing objectives one can achieve

The Players & Tools Involved in Programmatic Advertising

  • Ad Exchange
  • Demand-Side Platform
  • Supply-Side Platform
  • Ad Server
  • Data-Management Platform
  • Agency Trading Desk
  • Ad Fraud Protection Platform
  • Ad Viewability Solution
  • Brand Safety Solution
  • Creative Management Platform
  • Dynamic Creative Optimisation Platform
  • Ad Order Management System
  • Digital Asset Management Platform
  • Web Analytics Platform
  • Marketing Attribution Platform
  • Tag Management Syste

Media Buying Methods

  • Real Time Bidding (RTB)
  • Open Auctions
  • Private Auctions
  • Programmatic Direct
  • Preferred Deals
  • Guaranteed Deals

Types Of Programmatic Ads

  • Programmatic Display Ads
  • Programmatic Video Ads
  • Programmatic Native Ads
  • Programmatic TV Ads
  • Programmatic Audio Ads
  • Programmatic Digital Out-Of-Home Ads

Targeting Methods

  • Contextual Targeting
  • Placement Targeting
  • Demographics Targeting
  • Geo-Targeting
  • Lookalike / AI Audience Targeting
  • 3rd-Party Audience Segment Targeting
  • Layered Targeting
  • Standard Remarketing
  • Dynamic Remarketing
  • Custom Remarketin

Planning & Strategies

  • Media Planning
  • The Process of Creating a Media Plan
  • Ad Operations for Advertisers

want to become an expert in the Programmatic World?

Enroll Now For ₹11499

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