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Growth of Digital Marketing

“Marketing job never ends. It’s a continuing cycle. So we must keep innovating every day — Beth Comstock, Former CMO & Vice-Chair, GE.”

Due to the evolution of smartphones and a rise in internet users, digital marketing has become increasingly important. Digital marketing has become one of the most sought-after career opportunities due to the rapidly growing mobile influence. 

Most top companies hire digital marketers to deliver their products and services to their target customers at the right time. Therefore, students are signing up for digital marketing courses at an increasing rate.

The article featured the top 25 work-life balance jobs published in April 2021 by Indeed. The following is a rundown of digital marketing jobs from the list:

No. 2 – Marketing Assistant

No. 4 – Web Designer

No. 9 – Content Manager

No. 12 – Marketing Manager

No. 14 – Creative Manager

No. 15 – Data Analyst

Do you want to learn more about digital marketing as a student? Then this article is for you. It’s an excellent time to get started in digital marketing, as the future is bright and you have a lot of opportunities before you. 

Digital Marketing growth after Covid

In 2020 and 2021, digital marketing is expected to grow dramatically. While the pandemic has been affected for two consecutive years, the growth has been nothing less than impressive. 

New developments and variants, such as Omicron and Delta, have caused significant changes in trends across the industry, but digital marketing still stands strong. This trend is continuing even in 2022.

As a result of the COVID-19 pandemic, businesses rely more than ever on digital marketing. However, every consumer is cooped up at home, so traditional marketing methods are unanswered.

GlobalData estimates that the Indian e-commerce market will reach $7.2 trillion by 2023 due to the lockdowns. Now, businesses with no social media presence will have to speed up their digital transformations and design a digital communication strategy. 

Digital marketing in the future

Previously, we mentioned the growth of digital marketing, and the numbers show that this growth will continue. Quite simply, digital marketing is going to prosper in the future. Therefore, it is essential that every digital marketer stay creative, innovative, and informed about the latest trends to take advantage of more and more opportunities. 

Digital marketing careers

It doesn’t matter whether your interests lie in business, technology, or the creative side of marketing; there will always be different types of marketing jobs available. The following areas are expected to demand over the next few years and have an excellent salary trajectory.

  • Managers & Strategists of Content
  • VR Developers and Editors
  • SEM & SEO Specialists
  • UX Designer
  • Digital Marketing Managers & Directors
  • Email Marketing Specialist
  • AI specialists and analysts

The benefits of careers in digital marketing include:

Right now, digital marketing is one of the fastest-growing job profiles around the world. Every year, most organizations spend billions of dollars on digital transformation. 

Digital advertising expenses are estimated to reach $332 billion by the end of 2021, up from $283 billion in 2018. Furthermore, this number will exceed $500 billion by 2024.

More entry-level jobs are available as companies continue to invest in digital marketing. As a result, digital marketing professionals are more likely to receive executive roles. What a great way to get started on a digital marketing career path, eh? 

The top 10 benefits of digital marketing career options in India are listed below.

  • There are no specific degrees required.
  • High demand for digital marketers.
  • Well-paying jobs.
  • Growing industry.
  • Greater job security.
  • Diverse career pathways.
  • Opportunities for entrepreneurs.
  • Opportunities for freelance work.
  • Different sectors can be explored.
  • Work with a diverse group of people

Conclusion

Every day, there are more and more career opportunities in digital marketing. As the need for digital marketers is growing, now is the right time to start a career in digital marketing. However, to become a successful digital marketer, you need proper guidance and a skillful course structure. 

Therefore, a digital marketing course has more benefits than you can ever imagine for freshers. RIDM offers the most prominent digital marketing course that meets your needs. Our digital marketing courses institute in Chennai provides cost-effective courses for students and professionals. 

Our trainers will provide you with in-depth instruction to gain practical experience with 100% placement guidance. Are you looking forward to starting your digital marketing career? Then, get in touch with our admissions team to receive free counseling and enroll in RIDM. 

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Wendy Chandler

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