Course Introduction
- Programmatic Advertising is a modern way to buy advertising online and optimize your digital campaigns automatically.
- With this course, you'll gain 360° knowledge of Programmatic Advertising and the digital ecosystem.
Course Format
- Online classroom
- Practical Training
Duration Course
- 25 Hours
Learning Path
Step 1. Introduction To Programmatic Advertising
Step 2. The Players & Tools Involved In Programmatic Advertising
Step 3. Media Buying Methods
Step 4. Types Of Programmatic Ads
Step 5. Targeting Methods
Step 6. Planning & Strategies
Step 7. Certification
Step 1. Introduction To Programmatic Advertising
Introduction To Programmatic Advertising
- Its adoption over the years
- The benefits for advertisers
- The benefits for publishers
- The marketing objectives one can achieve
Step 2. The Players & Tools Involved In Programmatic Advertising
The Players & Tools Involved In Programmatic Advertising
- Ad exchange
- Demand-side platform
- Supply-side platform
- Ad server
- Data-management platform
- Agency trading desk
- Ad fraud protection platform
- Ad viewability solution
- Brand safety solution
- Creative management platform
- Dynamic creative optimisation platform
- Ad order management system
- Digital asset management platform
- Web analytics platform
- Marketing attribution platform
- Tag management system
Step 3. Media Buying Methods
Media Buying Methods
- Real-Time Bidding (RTB)
- Open auctions
- Private auctions
- Programmatic direct
- Preferred deals
- Guaranteed deals
Step 4. Types Of Programmatic Ads
Types Of Programmatic Ads
- Programmatic Display Ads
- Programmatic Video Ads
- Programmatic Native Ads
- Programmatic Tv Ads
- Programmatic Audio Ads
- Programmatic Digital out-of-home Ads
Step 5. Targeting Methods
Targeting Methods
- Contextual targeting
- Placement targeting
- Demographics targeting
- Geo-targeting
- Lookalike / AI audience targeting
- 3rd-party audience segment targeting
- Layered targeting
- Standard remarketing
- Dynamic remarketing
- Custom remarketing
Step 6. Planning & Strategies
Planning & Strategies
- Media planning
- The process of creating a media plan
- Ad operations for advertisers
Step 7. Certification
Course Highlights
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Who Can Take This Course
- This course will cover from the very basics to the advanced aspects of Programmatic Advertising. Hence, it is ideal for:
- Anyone, wanting to gain comprehensive knowledge of Programmatic Advertising
- Digital Marketing Professionals, who have heard about Programmatic Advertising and wish to grow their skills further
- Programmatic Advertisers, who currently trade Programmatic Ads but have many knowledge gaps
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