This informative blog is a great place to start if you want to learn how digital marketing works in India and worldwide. Before we delve into the importance and scope of digital marketing, let’s understand what digital marketing is and why companies use it.
Nowadays, almost everyone is online. Moreover, the number of people with access to the internet has increased dramatically around the globe due to affordable smartphones and data plans. Promoting goods and services to consumers via digital channels is known as digital marketing.
To connect with customers, digital marketers need to connect the dots.
- Global potential customers.
- Engage them in conversation.
- Promote brand awareness.
- Promoting and selling products/services at an affordable price.
- Increase the ROI.
COVID Update: The Growth of Digital Marketing
The trend is expected to surge even further in 2022.
As of 2023, there will be almost 666 million active internet users in India and more than 5.3 billion worldwide. So it makes complete sense to begin online marketing now that a larger share of people is moving online.
As a result of so many people online, data consumption has increased. An average user used roughly 500MB to 1GB of data per month in 2016, whereas 13.5GB of 4G data per month is expected by December 2020.
As the digital revolution continues, the numbers are expected to rise even more by 2023.
Following the COVID-19 pandemic, businesses rely more on digital marketing than ever before. As a result of the lockdowns, the Indian e-commerce market is projected to grow to $7 trillion by 2023, according to Global Data.
Let’s wait and see what the future holds for digital marketing in India and internationally.
What will digital marketing look like in the future?
- Digital marketing has experienced impressive growth, and the numbers indicate that it will continue to grow in the future. The future of digital marketing appears secure and bright.
- Every digital marketer needs to be creative, innovative, and current with the latest trends to take advantage of the many opportunities available.
- We have witnessed the growth of the internet over the years, especially since the advent of COVID.
- As people adapt to the new norm, they are now very comfortable carrying out things online, whether shopping, ordering food or medicine, or even banking transactions online.
- Thus, it is essential to use digital marketing to cater to these newly formed demands of consumers.
- Furthermore, another essential factor to consider is that the next generation will be part of the already digital world and be accustomed to everything online.
- Therefore, for companies to be able to deliver to these future consumers, digital marketing efforts must begin today.
- From all this, you can see that careers in digital marketing are up-and-coming, so if you are interested in this field, now is the time to take advantage of this opportunity.
Digital marketing careers
According to a Goldman Sachs report, the Indian internet industry will be worth US $160 billion by 2025, three times the current value.
As digital marketing becomes more popular, companies are seeking digital marketing professionals and experts. Despite our coping with the pandemic and adjusting to it, the job market will increasingly focus on technology and digital skills as they will enable people to work remotely.
We have compiled a list of the top digital marketing jobs for freshers and their salaries both globally and in India.
Source: Payscale
What are the steps to becoming a digital marketer?
The digital marketing industry is constantly evolving; when one trend is Voice search, another trend may be virtual reality or artificial intelligence.
With the RIDM Digital Marketing Course, you can now become a digital marketer with a high-quality education. We provide real-world information and a highly tailored, concise curriculum.
With the self-paced video courses in this course, you can learn from top-level industry professionals. This will be followed by weekly live online sessions with the trainers to resolve doubts/questions and review topics.
In conclusion,
By the end of this year, 30% of the world’s population will be connected online through a mobile device. As a result, this technology is now more heavily incorporated into marketing strategies than ever before, so it is only natural.
We hope you find this blog informative about digital marketing in India and globally.
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