Course Introduction
- Nearly 93% of web traffic comes through search engines. Globally, Google accounts for 76% and 86% of desktop and mobile search traffic, respectively.
- Marketers that combine organic SEO and PPC Ads see 25% more clicks and 27% greater profits.
- These are a few statistics that show how powerful search engine marketing is.
- Practically learn SEO through various SEO tools and PPC through Google Ads. Get 3 industry leading certifications.
Course Format
- Online Classroom
- Practical Training
Duration Course
- 40 Hours
- 06 Video Tutorials
Search Engine Marketing Certification
Week 1. Search Engine Optimization
Week 2. Pay-per-click
Week 3. Live Assignments
Week 4. Certification
Week 1. Search Engine Optimization
Search Engine Optimization
- Anatomy of search engines, search engine algorithms, the crawling, indexing, and ranking process, submitting your site to Google, on-page optimization, off-page optimization, advanced SEO strategy, and measuring the success of your SEO efforts.
Week 2. Pay-per-click
Pay-per-click
- Keyword research and analysis, ad rank and quality score, ad copy creation, building audiences, advanced targeting methods, bid strategies and optimization methodologies. Learn to build both search and shopping campaigns
Week 3. Live Assignments
Live Assignments
- Do backlink analysis, content audit, technical site audit, keyword audit through SEO tools such as MOZ, ahref, SEMrush etc. Build high performing search and shopping campaigns on google ads. Understand how to use keyword planner and other keyword research tools
Week 4. Certification
Certification
- We will conduct quizzes after each module to get you up to speed on concepts. Take our mock certification exam before the actual certification to improve your chance of passing the exam. Complete guidance will be provided to get certification and we will make sure that you get certified before completing the course
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Our Placed Students
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