Course Introduction
- Learn why web analytics plays a major role in your marketing efforts and how it works.
- Know how to create a Google Analytics account and set up tracking on your website.
- Learn Audience, Acquisition, Behavior and Conversion reports.
- Know how to create and use custom dimensions and metrics. Get GAIQ certified.
Course Format
- Online Classroom
- Trained By Industry Experts
Duration Course
- 3 Weeks
Learning Path
Step 1. Introduction to Web Analytics.
Step 2. Introduction To Google Analytics.
Step 3. Learn More About Ga Account, Property And Views
Step 4. Link Google Ads, Adsense, and AdExchange to Google Analytics.
Step 5.Customize GA reports, dashboards, dimensions, and metrics.
Step 6. Assess each module. To get answers, join discussions and Q&As.
Step 1. Introduction to Web Analytics.
Introduction to Web Analytics
- Learn the differences between web analytics and social media analytics. Overview of various web and social analytics tools. Web analytics industry growth and opportunities. Market share of web analytics tools
Step 2. Introduction To Google Analytics.
Introduction To Google Analytics.
- Setting up GA account and implementing tracking code on your website and mobile app. Ga account setup best practices. Understand how GA tracks the data. Detailed walk-through of GA interface. Know how to setup users and permissions. Know the differences between GA and GA 360
Step 3. Learn More About Ga Account, Property And Views
Learn More About Ga Account, Property And Views
- Know what are filters and how to apply them. Structure your GA account to match the needs of your business. In-depth training on audience, acquisition and behavior overview and full reports. Understand which reports to look for your specific needs
Step 4. Link Google Ads, Adsense, and AdExchange to Google Analytics.
Link Google Ads, AdSense, and Ad Exchange to Google Analytics.
- Know how to track the performance of your marketing campaigns in GA. Understand how google marketing platform integration works. Setup goals and e-commerce tracking to better understand your customer’s journey and track conversions
Step 5.Customize GA reports, dashboards, dimensions, and metrics.
Customize GA reports, dashboards, dimensions, and metrics.
- Introduction to google tag manager and understand how it can be used along with GA. Overview of google optimize and learn how to run experiments in it. Understand the insights provided by GA to get the most out of your GA account
Step 6. Assess each module. To get answers, join discussions and Q&As.
Assess each module. To get answers, join discussions and Q&As.
- Walk-through of google analytics academy. Learn practically through GA demo account. Mock certification exam before the final google analytics exam. 100% assistance will be provided to get GAIQ certification
Our Specialized Certification Courses
Our specialized certification courses are rated the highest by our students, and we will provide placement assistance.
Search Engine Marketing
₹ 4,799.00
Nearly 93% of web traffic comes through search engines. Globally, google accounts for 76% and 86% of...
Social Media Marketing
₹ 4,799.00
3.5 billion people use Social Media on a daily basis and that's equal to 45% of world population.
Email Marketing
₹ 2,999.00
In 2022 alone, 293.6 billion Emails were sent and received each day. Roughly 4 billion people have access to Email.Email still remains...
Display Marketing
₹ 4,799.00
Programmatic and Native advertising is set to completely revamp the Display Advertising industry. Companies are trying...
Our Placed Students
Previous
Next
