Course Introduction
- Programmatic and Native advertising are set to completely revamp the Display Advertising industry.
- Companies are trying to move away from the traditional direct buying process to programmatic buying to automate the buying and selling of ads.
- Learning Programmatic and Native Advertising will give you an edge in job interviews
- Practically learn to run Display and Video Ads through Google ads. Get 3 industry leading certifications.
Course Format
- Online Classroom
- Practical Training
Duration Course
- 40 Hours
Learning Path
Step 1. Display And Programmatic
Step 2. Ad Serving Ecosystem
Step 3. Video Marketing
Step 4. Certification
Step 1. Display And Programmatic
Display And Programmatic
- Construct display campaigns in Google Ads. Understand the available Ad formats, Targeting options, and Bidding strategies to get the most out of your Ads. Learn more about Programmatic advertising, tools, and concepts. Know how to run native ads in Google Ads. Understand the Google Ads dashboard to effectively track and manage your campaigns.
Step 2. Ad Serving Ecosystem
Ad Serving Ecosystem
- Learn the most complex Display Advertising ecosystem. Know the players involved and understand how the Ad serving process works. Learn the difference between first-party and third-party Ad serving. Understand the Display Advertising metrics and how to measure them. Know the differences between traditional and programmatic buying process
Step 3. Video Marketing
Video Marketing
- Introduction to Video Marketing, Video Marketing metrics and Video ad formats. Understand the differences between skippable and non-skippable ads. Learn how to build Video campaigns on Google ads. Understand which format works for your objective. Learn advanced targeting options such as placement, content, topic to ensure brand safety.
Step 4. Certification
Certification
- We will conduct quizzes after each module to get you up to speed on concepts. Take our mock Certification exam before the actual Google ads Certification to improve your chances of passing the exam. Complete guidance will be provided to get Google ads Certification and we will make sure that you get Certified before completing the course
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