Course Introduction
- Understand the world of Digital Marketing in detail through this beautifully crafted Crash Course by our experts.
- This course will introduce you to Display Advertising, Email Marketing, Search Marketing, Social Marketing and an overview of Google Analytics.
- This preliminary course is all you need to kickstart your career
Course Format
- Online classroom
Duration Course
- 14 Hours
Learning Path
Step 1. Display Marketing
Step 2. Email Marketing
Step 3. Social Marketing
Step 4. Search Marketing
Step 5. Google Analytics
Step 6. Certification
Step 1. Display Marketing
Display Marketing
- Introduction of Display Advertising ecosystem. Understand what is an ad server, ad network and ad exchange. Know how programmatic advertising works and the players involved in it. Learn how to measure the success of Display campaign. Get to know the Display Advertising platforms
Step 2. Email Marketing
Email Marketing
- Learn how Email Marketing works and the players involved in it. Understand what is an ESP, MSP and ISP. Know which metrics to track and measure for an Email campaign. Learn the list management strategies and how to be can spam compliant. Get to know the Email service providers
Step 3. Social Marketing
Social Marketing
- Learn how Social Media can help drive your advertising revenue. Understand which platform works for your objective. Know how to setup pixels and track your visitors behavior. Learn the advanced targeting methods to reach your audience on Facebook
Step 4. Search Marketing
Search Marketing
- Learn how Search Engine Marketing works and the types of it. Understand the difference between pay per click ads and Search Engine Optimization. Learn the types of SEO and how to optimize your website for top Search Engine ranking. Brief walkthrough of Google Ads interface and Practical Training on SEO tools
Step 5. Google Analytics
Google Analytics
- Learn what is web analytics and how it works. Overview of Google Analytics and know how to implement it on your website. Understand how to derive useful insights from Google Analytics data and apply in your future campaigns. Walkthrough of GA interface and basic reports
Step 6. Certification
Certification
- There will be an assessment after each step and one final assessment to get RIDM Digital Marketing Crash Course Certification. You need to score more than 80% to get certified. These assessments will help you get up to speed on all the Digital Marketing concepts and terminologies.
Course Highlights
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Course Certification
- RIDM Digital Marketing Crash Course Certification
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Our Placed Students
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